Leveraging healthtech leadership to qualify leads

Challenge: A new, data and machine learning startup, Mayo Clinic Platform (MCP), sought to launch their first-ever marketing campaign and scale lead generation for their new-to-market products, Discover and Validate.

Action: I worked with MCP’s sales teams to identified opportunities to leverage robust thought leadership materials into scalable, lead gen campaigns. I developed a post-conference survey to integrate in-person industry leads into SQL workflows.

Result: The survey generated 20 leads/3 SQLs within two weeks. The pilot Medtech campaign is under development and designed for scalability.

Post-event survey for SQLs

Mayo Clinic Platform hosted an invitation-only event with industry healthcare leaders, including Mayo Clinic, Google, University of California Health Systems and Department of Health and Human Services.
We developed a post-conference survey designed for event feedback and lead capture.

Messaging framework

I led our research & content team to develop the messaging framework for C-suite decision makers. It is used to guide positioning/messaging across campaigns for this buying group and product.